Dunlavy column: A sad tale of tangled Notts County is worth study

MOMENTS before kick-off Notts County’s last home match at Meadow Lane, Michael Doyle emerged from the tunnel lugging the FA Cup.

Applause was muted. Though part of celebrations to mark the
125th anniversary of Notts County’s only victory in the competition, the parade
was tantamount to a sick joke – like showing a tramp a picture of his long-dead
grandfather’s sprawling manor.

Even Doyle looked sheepish, painfully aware that the sight
of a County skipper toting silverware was deeply incongruous.

This, after all, is a club at death’s door, an institution
of 157 years’ standing now propping up a league it helped to found in 1888.

“We’re fighting for our lives,” said Neal Ardley, the Magpies’ third manager of the season and 30th in 31 years. “And we can do it. I believe that.”

Perhaps. But considering County haven’t spent a single day outside the bottom two since mid-November, no savvy punter would back them to survive.

Nor, indeed, anyone who witnessed the 1-0 loss to an Exeter
side forced to play a man light for 67 minutes. Quality, composure, penetration
and chances – all were absent in a display that exuded all the menace of Mary
Poppins.

Walking to the stadium past the factories and warehouses
that line Meadow Lane, it is impossible to ignore the hulking home of
Nottingham Forest looming just a few hundred yards across the Trent.

This time next year, it is the Reds, not the Magpies, who
may hold the title of oldest club in the Football League.

Yet it isn’t so long ago that Notts owner Alan Hardy had bragged on twitter that the two old rivals would soon be in the same division. Even in August, fresh from a play-off semi-final defeat to Coventry, he described promotion from League Two as a ‘dead cert’. The bookies agreed, billing County as favourites for the title.

But after false starts under Kevin Nolan and then Harry
Kewell, Ardley, appointed in November, is now attempting to forge a coherent
unit using players from four different managerial regimes, most of whom are
talented enough to thrive in League One but patently ill-equipped to fight
relegation from League Two.

Meanwhile, Hardy has managed to fall out with Nottingham
Forest, cutting off a once beneficial stream of loan players.

Wages have spiralled to £3m, unsustainable for a club of
County’s limited means. Losses are mounting. Even the scoreboard has been
turned off to cut costs, though it would make ugly reading anyway. 

Hardy, now seeking a buyer for the club after his interior
design business, Paragon, went into administration, is contrite.

“I got seduced by my schoolboy dream of being involved in
football and the mistake I made was forgetting my business principles,” he
lamented this month. How many chastened owners have said that down the years?

For all his mistakes, outbursts and arrogance, it is hard
not to feel for Hardy, who has lost his business, his reputation and a great
deal of money.

It would also be a dreadful shame if a club still supported
by some 9,000 stoic punters – just less than Bournemouth – was plunged into
Non-League.

Wherever they end up next year, County’s season from hell should be studied by any wannabe owner thinking of dabbling in the lower leagues. Because it is an object lesson in how not to run a football club.

CHRIS DUNLAVY / Photo: PA Images