BUMPER TV DEAL BOOSTS THE EFL

By Chris Dunlavy

THE EFL have agreed a record £935m TV deal with Sky that will see over 1,000 matches per season broadcast live. The deal represents a 50 percent increase on the current contract, and will run from five years from the start of the 2024- 25 season. “This is a landmark broadcast deal,” said EFL chief executive Trevor Birch. “The EFL is an iconic sports property and one of the biggest and best attended leagues in European football. This increased investment and coverage from Sky Sports will showcase much more of our compelling match actio...

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