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Football League to be re-named EFL for 2016/17

The Football League is to rebrand ahead of the 2016/17 season and become the English Football League (EFL).

The new title is part of a plan to revitalise the organisation’s corporate and competition branding, alongside a new logo comprised of 72 balls in three swathes of 24.

The new logo is just the fourth in the 127 year history of the world’s original league football competition and, for the first time, each club will be presented with its own bespoke version in its individual playing colours ahead of next year.

The Football League’s Chief Executive, Shaun Harvey said: “The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.

“In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers and commercial partners.

“We believe the EFL name and brand will give our competitions an identity that is new and distinct, while at the same time retaining our unique heritage. As such, it will be something that all fans can identify with.”

Harvey also confirmed that the League would be retaining the three existing divisional titles.

“The Championship, League One and League Two divisional titles have proven popular with fans since their introduction in 2004,” he said.

“It is therefore our intention to incorporate them into the new EFL brand.”

This article was brought to you by The Football League Paper. On-sale every Sunday, the newspaper provides extensive coverage for all 72 Football League clubs with news, features and gossip plus comprehensive match reports.
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