The EFL Trophy has been renamed the Bristol Street Motors Trophy after the League agreed a three-year deal with the national automotive brand.
As well as being the title sponsor of the competition until the end of the 2025-26 season, Bristol Street Motors – part of the wider Vertu Motors group – will also become the official car dealer of the EFL.
The rebranding will be in place ahead of the next round of Bristol Street Motors Trophy fixtures which get underway on Tuesday.
The overall prize pot of almost £3m, which provides significant revenue for each League One and League Two club, will in...