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MAKING USE OF AI IS CANNY MOVE BY CLUBS…

by
The LeaguePaper Team
10 August 2025

HELP: Ruben Selles

SHEFFIELD United’s use of AI in their player recruitment has generated a lot of publicity, but it’s a smart move and can be a plus for boss Ruben Selles.
Back when I played, a manager would spot someone decent playing against us, watch him two or three times, then sign him a week later.
It led to a lot of bad signings and a lot of wasted money. Today, the sheer volume of data available means there is far less risk.
You can scrape social media to build an identity before you even sign the lad to see if he’s the type of person that you want ...

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