By Chris Dunlavy
 

What do a fireman, an astronaut, Brentford FC and Brighton & Hove Albion all have in common?
Beyond having scaled unlikely heights, they each represent answers to the question: What do you want to be when you grow up?
Just as your average five-year-old aspires to fly a rocket, the average EFL club wants to emulate the Premier League’s data pioneers.
Owners, sporting directors, chief execs – you name it.
Analytical alchemy
They would all give their right arm for an ounce of the analytical alchemy that has transformed two archetypal lower-league scratchers into establishe...