By John Lyons
Leading men’s health charity Movember has turned empty season ticket seats at Rotherham United and Darlington into an important message: ‘Where’s My Mate?’
The Championship and National League North clubs are located in the two areas with the highest male suicide rates in the UK (North East and Yorkshire).
The initiative forms part of the charity’s ‘Sport the Signs’ campaign, which aims to educate men on how to spot initial signs that could warrant a supportive check-in, such as when that mate who never misses a football game suddenly misses a match.
The idea is to heighten awar...