Leicester, famously known as the Foxes, were promoted to the Premier League in 2013/2014, but later on came to be relegated in 2023. One of their biggest milestones was winning the Premier League in the 2015/16 season, which was unexpected. In the nine years they’ve been in the league, they’ve fostered connections with casinos, individually or as a team. Even now, as they’ve been relegated to the Sky Bet Championship League; they continue to engage with casinos in several ways.
Casino Appearances
The Foxes are familiar faces in the world of online gambling and some of their standout players have a real talent for it. Take James Maddison, for example, he’s quite the expert in poker tournaments, having played them for many years. He’s truly skilled at it, and reports suggest that James has made a decent amount of money from gambling, totalling over $5,000.
Moreover, the famous Foxes star was among the football players who participated in the FEK x 888Poker Charity Tournament. Some other big names from the Premier League, like Michael Hector, Callum Elder, Michael Antonio, and Ryan Fredericks, were also there.
888 is a respected brand in the online casino space and is known for organising several tournaments and inviting various stars to grace them. When compared to new online casinos, you can say that 888 knows the ins and outs of the industry, including how to get people hooked.
Another thrilling tournament that was organised was the 888Poker Live London Festival, which was attended by Maddison as a way to boost their brand. He appeared and played a few rounds of poker, although he got unlucky and got eliminated after 30 minutes.
Jamie Vardy, another player from Leicester, has a real knack for casino gaming. He’s been seen quite a few times, enjoying himself and winning in various casinos. More recently, Jamie Vardy and teammates Marc Albrighton and Andy King have formed a good partnership with BetStars Casino.
They even got involved in an event organised by the company. During this event, Vardy and his buddies teamed up with professional snooker players Stephen Hendry and Mark Selby for a round of pool. Interestingly, Vardy again showed his skill and outperformed his friends, taking home the impressive BetStars trophy.
Gambling Sponsorships
Despite being relegated from the Premier League, Leicester City FC has recently announced an extended partnership with online casino Parimatch. This collaboration, orchestrated by Gibraltar-based online gambling operator BVGroup, solidifies Parimatch as the club’s Official Betting Partner.
If you’re a Leicester fan, you may have noticed the Parimatch logo appearing more frequently on the LED advertising boards around the pitch. Additionally, players will access a range of perks, including hospitality and interview backdrops at the King Power Stadium and online and offline advertising opportunities.
Harj Hir, head of partnerships at Leicester City, has highlighted the success of the club’s partnership with Parimatch since it began in the 2020/21 season. He’s excited about the upcoming collaborative efforts that will continue to uphold the profile of both entities on the international stage.
Leicester City’s gambling sponsorships don’t end with Parimatch alone; W88 also sponsors them. Initiated in 2018 and renewed for the 2019-2020 period, this alliance between Leicester and W88 showcased a perfect example to promote each other’s offerings.
The partnership strategically capitalised on the global appeal of football and online gambling, amplifying fan engagement and user interaction. To keep fans aware of the brand, they put the W88 logo on the LED screens and banners around the pitch during matches. In return, W88 shows match odds on their platform and promotes the football club through their app and website.
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