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Immersion is a slippery word in gambling. For some players it means a live dealer and a chat window. For others it means the rising tension of a crash game or the countdown inside a bonus round. What the formats share is that they hold attention, and attention is what...
The Championship rarely takes long to produce a surprise. A relegated club expected to challenge can stumble through August. A promoted side can carry its momentum into the second tier, while a team written off during the summer suddenly finds itself among the early pace-setters. Those opening results matter, but...
Eight of the 72 EFL clubs carry a gambling brand on the front of their shirt this season. In League Two the figure is zero. Seven of the eight are in the Championship — Birmingham, Middlesbrough, QPR, Sheffield United, Stoke, West Ham and Wolves — with one more in League...
Before a ball was kicked this season, all 24 Championship clubs were priced at 8/1 or shorter to finish in the top eight. Lincoln City, promoted from League One in May, were the longest price on the board and still an implied 11 per cent to reach the play-offs. Fifteen...
