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The relationship between football and gaming companies has been one of the most viable aspects of the modern game. From front-of-shirt sponsors to sleeve partnerships and digital activations, betting and gaming brands have cemented themselves as major players in football sponsorship over the past two decades. However, with the Premier...
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Ever since Sir Frederick Wall sent that gleaming silver statuette to Malta in 1934, finals of the FA Trophy have been nothing short of theatre. It’s on these island pitches that underdogs rise, dynasties are forged, and hearts pound in anticipation. I still get chills thinking of those extra-time winner—or...
Static formations or fixed player roles no longer dictate the modern game of football. Instead, it’s a constantly shifting balance between chaos and control, especially in midfield, where the battle for space, rhythm, and tempo defines the outcome of elite matches. In this dynamic landscape, midfielders are being asked to...
