Kenilworth Road will be renamed Prostate Cancer UK Stadium for one match only in a move to help raise awareness of the disease.
Prostate Cancer UK are the Football League's official charity partner for the long-term with numerous clubs across the country going above the norm to raise money and awareness for a cause that aims to eradicate a cancer that kills 10,000 men every year – the same figure as Kenilworth Road's capacity.
The name change will be formally introduced in time for the Hatters' home game versus Wycombe Wanderers on the 24th March.
The club's Chief Executive Gary Street said, “This is a first for Luton Town and a first in football, and we are delighted to be teaming up with a charity which has supported the game, in particular supporters and players past and present, so well.
“When we first hinted at the idea we were met with a mixed reaction, which is understandable given the history of the ground, and the amount of affection our supporters hold for Kenilworth Road, but we felt sure that once the full story emerged about our supporting Prostate Cancer UK, our supporters would understand and fully support the move,” Street concluded.
Prostate Cancer UK director of fundraising Mark Bishop, said: “The power of sport – and in this case football – has helped us reach out to men and their friends and families.
“We thank the club's players, staff and supporters on behalf of the 300,000 men living with prostate cancer in the UK.”
